| Marketing Mayhem has a number of very exciting projects in the pipeline. |
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| Here are just some of the initiatives we will be working on the near future: |
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| Traditional telephone interviews require an interviewer to make contact with a respondent in order to ask a number of questions. The respondent’s answers are captured by the interviewer and the results are analysed accordingly. |
| Marketing Mayhem plans to introduce surveys which are conducted by respondents themselves, without the use of an actual interviewer. The respondent phones in to a specified number, and is then taken through an Interactive Voice Response (IVR) interaction, with each question being loaded as a pre-recorded sound file. The IVR system automatically captures the respondent’s answers, allowing for real-time and automatic data entry. |
| IVR-based surveys have the advantage that they can be accessed by anybody who has a phone, and they can be conducted in any language. |
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| Marketing Mayhem plans to make the whole market research process quicker and easier for companies. One way to achieve this is through the recruitment of a large number of potential respondents for future surveys. These respondents would expect to receive some kind of incentive in order to participate in the survey. The total cost is likely be significantly less than those incurred under current methods. |
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| Currently, Marketing Mayhem’s system automatically creates a new web page for each new survey that is finalized. In the near future, however, companies will have the ability to embed a small banner directly into their website. This banner will contain the questions that the respondents are required to answer in order to complete the survey. It will contain all the powerful functionality of full web-page version of the survey. |
| These initiatives will further push the boundaries of technology-based market research solutions. If any of these future developments are of interest to your company, then please contact us and we’ll work together to meet your needs. |
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Marketing Mayhem’s ground-breaking new software tool enables companies to create intelligent interactions with people. The main application currently is in market research, but the software could be effectively applied in other areas as well, such as:
- web-based intelligent banner adverts
- intelligent website navigation tool
- questionnaire filtering for dating and recruitment sites
- and many more...
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| We will be rolling out these applications in the near future, and would welcome any feedback or suggestions. And if you see a useful application of our software, then please let us know, and we’ll explore it together. |
| Click here to contact us. |