Marketing Mayhem - System Features

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System Features

What special features does the software offer?

Completely web-based – no need to download software onto your computer.
Innovative visual display, with ‘drag-and-drop’ functionality
Ability to create incredibly intelligent surveys, using prior response splits and flexible branching tools
Powerful editing tools to aid in survey design

Easily profile respondents before proceeding to the main survey
Apply exclusions and quotas based on demographic profiles
Easily create different survey interactions based on dynamic segmentation rules
Ability to pay incentives to respondents electronically with the user of mobile or email vouchers

Wide range of building blocks available to create the perfect customized survey
Ability to display any web page to the respondent while answering any question
Built-in template questions for employee surveys and customer surveys
Integration with employee or customer databases, with automatic email notification to complete the survey
View a run-through of the survey during the design phase, to test the user experience
Intuitive analysis tool, allowing for visual cross-tabs

Choice of survey distribution mode:
- Online – customize the look and feel according to your requirements
- Computer-Assisted Telephone Interviewing (CATI)
- Fieldworkers with mobile PDA’s – set quotas per fieldworker and automatically upload survey results in real-time